Just two years old, DAZN has spent hundreds of millions acquiring sports rights in a bid to win subscribers to its subscription streaming service. But will its big spending ways pay off? A slew of ambitious sports broadcasting deals that are disrupting old business models have been made this year. DAZN is one of a raft of new subscription video streaming companies and they already employ almost 1, people with headquarters in London.
This high risk can generate high returns. I think there needs to be a healthy dose of scepticism about how long they can continue to do that without breaking even. However, it is on football deals that almost all major sports services are judged and DAZN can point to some decent subscription numbers starting to emerge from their Serie A programming in Italy. DAZN bought a package of three live games per week starting this September after the bosses at Serie A insisted on an OTT provider taking one of their packages and healthy viewing figures are emerging after DAZN gave Nielsen access to its data for one early season night game.
The figures show an estimated average audience for a game between Parma and Juventus with Cristiano Ronaldo newly in their line-up atviewers with an estimated reach for the same game at 1, The worry from some analysts is that the sums DAZN has to spend on rights, even in a fragmented market, means it faces a number of years of negative cash flow as it builds its subscriber base, says Thomas Thomson.
A recent report by Ampere Analysis shows that DAZN is paying a high price for some of its properties, whereas some of its rivals have made an impact with high profile captures for relatively little money, particularly for domestic rights.
Instead, their tactic is to pick off under-monetised rights while building scale. DAZN can also argue that any financial concerns by analysts are premature given its strong start in Italy, its still-to-be-activated Bundesliga deal in Germany and the huge financial commitment from Access Industries.
DAZN: The Netflix of sports?
But one of the keys for all the new players in the sports broadcasting area, as in the past, will be providing subscribers with quality programming at an affordable price, especially to previously disappointed fans such as cord cutters. Future territories with strong internet infrastructure and high mobile phone usage are their targets because those more sophisticated markets can overcome classic OTT service problems such as when DAZN had to apologise to Canadian subscribers last year for poor quality streaming and excessive buffering of it programming shortly after launch.
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Join our Forum! Answer this question Ask a question.The New Home of Football. Live stream the greatest sporting competitions in the world, with exclusive access to every live NFL Game and Premier League match this season. Full access to all Live and On Demand Content. Pause or Cancel anytime. Check out the logos below to see what's available on DAZN. What's on DAZN? View the schedule below to find out about the live sport you can see on DAZN in the next two weeks.
Ways to Watch. Take the action anywhere you go. Watch right now on DAZN. Games Consoles. Watch games the way you play games. DAZN is a game-changing way to watch sports, built for true fans like you. Setup is quick and simple. All you need is an internet connection. You can watch your favourite sports on multiple devices at home or on the go.
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You can cancel your free month at any time with a few clicks. You will not get charged during your free month. Getting started on DAZN is quick and easy. Simply click Sign Up Now, choose between an annual or monthly pass, enter your name and email address and then your payment details. Every new customer gets one month free when they sign up for DAZN and you can cancel at any time.
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Latest updates What's new in this version Bug fixes and performance improvements. Developer info help dazn. Product features Everything streams at the best quality your device can handle, up to full HD p Watch on up to two devices at the same time Set reminders, pause and rewind live events.Forgot your password? Or sign in with one of these services. Register now to gain access to our webOS user support forum.
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Display as a link instead. Clear editor. Upload or insert images from URL. Existing user? Or sign in with one of these services Sign in with Facebook. Sign in with Twitter. Sign in with Google. Search In. Join our Forum! DAZN Asked by schlurch sport ott flatrate. Answer this question Ask a question. Report post. Posted September 20, Anybody else tried it out? Share this post Link to post Share on other sites.
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Try free for 1 month. Cancel at anytime. Watch thousands of sports events in HD quality on all devices. Here is a complete overview of what you can see on DAZN today and in the coming days. Start with a 1-month free trial. Download our app for Android and iOS. Register now in less than 2 minutes and start watching sport immediately. The first step is to create an account. All you need to do is enter your email address and choose a password. Choose your future payment method and complete your payment details.
We will only charge you if you decide to continue your subscription after the free trial. Immediately after validation of your payment information, you will get access to all content on DAZN. Don't forget to download the DAZN app on all your devices! Do I really get started for free? Yes, you can watch DAZN for free for a whole month and test the app without any obligations.
If you find DAZN is not for you, you can cancel online with only a few clicks. Costs arise only after your free trial has ended. How do I cancel my subscription? You can cancel your subscription at any time to the end of your current payment month. If you should still be in your free trial and decide to cancel your subscription online, no costs will arise. Simply go to "My Account" and select "Cancel Subscription".
DAZN brings more than 8. As soon as you're logged in, you can access the complete schedule on the platform. How can I re-activate my account? You can find your account settings there and easily re-activate your account with a few clicks.